Taking on the Pink Aisle in the toy store

Posted: July 2, 2013 in Gender Bias, Heartwarming

Saw this one today in an article on The Mary Sue which can be found here: Little Girls Engineer Their Own Toys to Take Over The Pink Aisle In This Goldie Blox Ad

For years now when legos and erector sets, chemistry sets and tool sets have been advertised and marketed it is the little boys they’ve targetted with their message.  You are the builders, the makers and the ones who can change the future.  Little girls get fashion and makeup in pink boxes.  Goldie Blox is trying to change that.  They are trying to get the message out that little girls have a lot more to offer the world than just how they look.  We are thinkers and doers and makers.

I’ll admit it – I teared up while watching this.  To all the little girls in my life you need to believe that anything is possible.  You can do and be whomever you want.


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